About us

NIU (NIU Technologies) (NASDAQ: NIU), founded in 2014, is the world’s leading provider of smart urban mobility solutions. NIU is committed to continuously provide global customers more convenient and more environmental friendly smart urban mobility vehicles to redefine urban mobility and make life better. NIU is the first lifestyle brand in the Chinese urban mobility market to promote Technology, Style and Freedom. NIU currently designs, manufactures and sells high-performance smart e-scooters. NIU currently has a streamlined product portfolio consisting of seven series, NQi, MQi, UQi, NIU Aero, Gova, RQi,T Qi, with multiple models and specifications for end consumers – NIU Power accessories and NIU AERO outdoor sports bicycles. The MQi model and UQi model are the only urban
mobility products that have won all seven major international design awards in the past 20 years, including Red Dot and iF in Germany, IDEA in United States, G-Mark in Japan, Red Star in China, Golden Pin in Taiwan and DFA in Hong Kong.

As the world’s leading lithium powered electric two-wheeler company, NIU created a new market category for smart electric two-wheeler vehicles. NIU’s developed a 4th generation NIU EnergyTM lithium battery technology that has a longer-lasting battery life, longer range, and more light-weight that is safer and more powerful.

NIU has maintained a fast pace of growth and has sold an accumulation of 1 million+ smart electric two-wheeler vehicles worldwide by the 2020. In China, the number of stores has increased to 1050 and covers 181 cities. NIU has continued its expansion across international markets covering 38 countries. NIU also continues to expand support for sharing businesses globally with 20 sharing operators in 13 countries providing SaaS solutions for electric two-wheelers.



Our mission is to redefine urban mobility and make life better.



Our vision is to become the number one brand for urban mobility, powered by design and technology.


NIU Timeline

Our mission is to redefine urban mobility and make life better.

  • 2020.01
    The launch of RQi and TQi at CES in Las Vegas, USA
  • 2019.11
    The launch of NQiGTS, MQiGT, UQiGT at EICMA in Milan, Italy
  • 2019.06
    The launch of UQi+ and UQiS
  • 2019.10
    NIU is listed on NASDAQ.
  • 2018.08
    The launch of the UQim.
  • 2018.08
    NIU Care is launched – the first regular after-sales maintenance service for scooters in China.
  • 2018.06
    NIU has accumulated more than 430,000 smart e-scooters sales globally with more than 570 franchised stores in China.
  • 2018.06
    The Louvre, Paris – NQi GT & MQi+ 2018 Product Launch and NIU Urban Mobility Summit.
  • 2018.04
    1000000000 kilometers driven on all NIU scooters combined.
  • 2018.03
    The MQi-Series captures the seven global design awards including Red Dot Design Award and IF Design Award of Germany, the iDEA from United States, the Japanese
    G-Mark (Good Design Award), the China Red Star Award, the Taiwan Golden Pin Award , and the Hong Kong DFA (Design For Asia Award)
  • 2017.12
    NIU has accumulated more than 300,000 smart e-scooters sales globally with 440 franchised stores in China.
  • 2017.11
    Project X Concept Moto-scooter is revealed at EICMA, Milan, Italy.
  • 2017.10
    NIU is showcased at INNERSECT.
  • 2017.04
    The launch of the UQi-Series scooter.
  • 2016.10
    100000000 kilometers driven on all NIU scooters combined.
  • 2016.08
    NIU wins the prestigious TMALL.com top-sales in electric scooters.
  • 2016.08
    NIU begins sales in Europe.
  • 2016.04
    The launch of the MQi-Series scooter which raises over USD $13milion in 15 days.
  • 2015.11
    NIU Cover is launched – the first digital insurance product for scooters in China.
  • 2015.11
    NIU shows the NQi at EICMA, in Milan, Italy.
  • 2015.10
    One-day limited edition NQi-Series scooter sale – USD $13million in scooter sales.
  • 2015.09
    JD.com launch raises over USD $11 million in 15 days.
  • 2015.09
    The launch of the NQi-Series scooter.
  • 2014.09
    NIU is established.